Bahia Bloom is a tropical-inspired beauty brand created as a retail alternative to Sol de Janeiro with the client seeking a similar vibrant and playful aesthetic while maintaining its own identity.
The project involved creating a complete brand identity including a custom logo, brand icon, sales presentation and packaging mockups designed to achieve a similar shelf presence while maintaining a distinct identity for Bahia Bloom. Design style combines bold tropical-retro style with vibrant colors, playful typography and minimalist icons while also adding a fun and approachable feel.
Services: Art Direction, Brand Identity, Packaging, Sales Presentation Design
