Bahia Bloom is a tropical-inspired beauty brand created for retail, drawing visual inspiration from the vibrant and playful aesthetic of Sol de Janeiro while establishing its own distinct identity.
The project involved creating a complete brand identity, including a custom logo, brand icon, sales presentation and packaging mockups designed to achieve a similar shelf presence while maintaining a distinct identity for Bahia Bloom.
Following the client’s guidelines, I aimed to capture the essence of a bold, tropical retro style through vibrant colors, playful typography, and minimalist icons. I also incorporated rounded edges across the logo and icon designs to give the brand a fun, friendly, and approachable personality. The packaging mockups were developed to showcase how the identity translates across physical products, creating a cohesive and eye-catching retail presence while maintaining Bahia Bloom’s own visual character.
Services: Brand Identity, Packaging, Sales Presentation Design
