Espresso Essence is an eco-conscious personal care brand centered around coffee grounds offering face scrub and scented hand soaps in recyclable, wheat straw packaging. I developed the logo, complete label system and packaging mockups for the brand.
For the logo design, the client would like a concept that incorporates a coffee bean in a droplet form resembling a drop of soap coming from coffee beans. For the packaging labels, the design style used was clean minimalist with elegant typography, soft cream tones and botanical illustrations that visually distinguish each scent.
Services: Art Direction, Brand Identity, Packaging Design
Espresso Essence also explored collaboration concepts with Costa Coffee, Starbucks and Café Sol introducing coconut with coffee grounds hand soap and face scrub inspired by each brand. I created a new set of packaging labels and 3D gift packaging concepts combining each brand’s visual identity with the previously established Espresso Essence design style to create a cohesive and premium collaboration collection.
