GHOSTBOND x Kellon Deryck is a collaboration between Professional Hair Labs and renowned celebrity hairstylist Kellon Deryck, known for working with Megan Thee Stallion, Nicki Minaj, Missy Elliott, Keyshia Cole and Taraji P. Henson.
For the launch, I developed the visual direction and packaging system for the new adhesive line including wig glue bottles in three shades, matching outer boxes, glue pens, spray tint bottles and an influencer gift box featuring the full collection.
The concept uses a soft luxury and minimalist branding style combining warm neutral tones, elegant typography and a clean layout. The muted blush, cream, nude, and brown palette creates a sophisticated timeless look while maintaining a modern, premium feel. I also designed a custom sales presentation combining the established GHOSTBOND branding with the new Kellon Deryck collaboration concept to create a cohesive launch presentation for professional stylists.
Services: Art Direction, Brand Identity, Packaging, Sales Presentation Design
